The Vancouver Olympic Organizing Committee (VANOC) will soon be handing out 1800 ethically sourced bouquets of flowers to champion athletes during the medal ceremonies. At a time when men and women around North America will be buying flowers for Valentine’s Day, VANOC’s story of sourcing flowers from an ethically and environmentally minded company is timely.
VANOC awarded the contract to produce the bouquets for the ceremonies to Just Beginning Flowers, a Surrey-based non-profit social enterprise that sources ethically produced flowers from Ecuador and from local producers in the Fraser Valley. Although there has been some recent criticism about the Olympic bouquets not containing native plant species (see related article below), the owners and operators of Just Beginning Flowers state that the flowers they import from Ecuador are ethically sourced and meet Fair Trade standards.
Through their Buy Smart program, which Reeve helped develop, VANOC has set up protocols to ensure their suppliers are adhering to social and ethical standards. Just Beginning Flowers is considered one of the program’s success stories as they not only source locally and ethically from abroad, but they are also a social enterprise that has developed a training program for students that have barriers to employment. Furthermore, Just Beginning Flowers employs green business practices with the goal of minimizing the impact of their operations on the environment.
Check out the related Vancouver Sun article which highlights the controversy about the lack of native plant species in the Olympic bouquets. This Valentine’s Day will you buy native plant species or imported flowers from Latin America?
For more detail on the VANOC Buy Smart program check out: Buy Smart Program Designed by Reeve Consulting Receives 2010 Games “Sustainability Star”