Millions of people are employed in the global supply chains that produce souvenir Olympic apparel and athlete uniforms. Through the Play Fair 2012 campaign, a consortium of unions, advocacy groups and non-profit organizations have come together to advocate for the rights of these worker’s.
Building on the original PlayFair 2008, the 2012 campaign is asking organizers of the London 2012 Olympics and global sportswear brands to ensure internationally recognized labour standards are upheld in the production of all materials with the Olympic logo. These include the International Labour Organization’s (ILO) Core Conventions and the Ethical Trading Initiative’s Base Code – standards encompassed by the ILO’s concept of Decent Work.
Progress to date: London 2012 and the International Organizing Committee
In addition to outlining a full Sustainable Sourcing Code and Diversity and Inclusion Business Charter, the London organizers have included the labour standards in the Ethical Trading Initiative base code in their contracts with suppliers. Play Fair 2012 is asking the commitment to ethical sourcing go further, by including stronger labour standards, transparency in factory auditing and a clear course of action for workers reporting abuses.
More than pressuring London 2012 organizers, the Play Fair campaign is asking the International Organizing Committee to promote workers rights in all future Olympic events. The IOC is being asked to include respect for workers’ rights in the Olympic Charter and Code of Ethics as well as in all contracts with companies supplying the games.
The PlayFair 2012 website features resources, news stories, event listings as well as a number of informative videos (including a particularly entertaining spoof on setting the world record for hat wearing). Site visitors can participate in the campaign by sending an electronic message to major brands of the Olympics, asking them to raise the bar on workers’ rights. UK-based supporters can also participate in Workers’ Rights Days, a series of free workshops, panels and interactive sessions focused on educating people on workers’ rights in apparel factories around the world.
Pressure is mounting on London and future organizing committees (e.g. Socchi, Rio de Janeiro) to continue the responsible sourcing work started in Vancouver. This is a large topic and complex field. Reeve Consulting will be actively monitoring developments in ethical and sustainable purchasing for Olympic Games and updating our readers as London 2012 approaches.