Valentine’s Day, Easter, Christmas, Monday, Tuesday, Wednesday – all perfectly excellent reasons to celebrate with chocolate. Something else we can celebrate is the ever-increasing availability of fair trade chocolate. When you purchase fair trade chocolate farmers in developing countries, receive a reliable and living wage, get a social premium to invest back into their communities. In fact, according to Fairtrade Canada “When chocolate bears the Official Fairtrade Certified logo, it means the cocoa production has been independently monitored, giving you the assurance the manufacturer’s claim is true…Fair trade also encourages sustainable farming, so when purchasing a fair trade products you’re also helping the environment.”
Fair trade chocolate has been available in health stores and specialty markets for years, but confection giants are getting in the game. In 2009 Cadbury made a commitment to use fair trade chocolate in their Cadbury Dairy Milk bars and have since added fair trade Easter Eggs. In 2009 and 2010 they were the world’s largest buyer of fair trade certified cocoa. Kraft, who recently took over Cadbury, has promised to maintain that commitment. Kit Kat, owned by Nestle, is following Cadbury’s example, due to volume, the impact of such large companies using fair trade ingredients is huge and make a real difference to the lives of families in developing countries.
While this exciting move towards the use of fair trade cocoa by large companies is exciting and impactful, it’s important that we don’t forget the Tazamania Proverb “little by little a little become a lot”. There are many artisanal, certified fair trade companies providing top quality chocolate – these specialty chocolate companies are the backbone of the fair trade cocoa movement. These small companies are passionate about making a positive impact in the world rather than just making profit. By choosing to purchase from companies that are fair trade certified, you can feel good about the choice you’ve made and sometimes making the right choice can taste sooooo good.
In a world where your purchases have more influence than your political vote, it is imperative that you take all factors into consideration before pulling out your wallet.