VF Imagewear

VF Imagewear

Trends and Best Practice Research on Wholesale Athletic Apparel
2016

Reeve worked with Atlanta, Georgia based Majestic Athletic (a subsidiary of VF Imagewear), which supplies uniforms and fan-wear for the NHL, NFL, MLB, and NBA, to investigate the market for sustainable fan apparel. We conducted an in-depth scan of franchises in the four professional leagues, including interviews with representatives from several major franchises, to understand the sustainability focus of each organization and determine best potential options for sustainable fan-wear.

Reeve created a presentation for VF Imagewear’s Director of Sustainability, who presented on the findings at the 2015 Green Sports Alliance Summit in Chicago, Illinois.