Feed BC

Value Chain Advisory Group Project 


Feed BC is a program of the BC Ministry of Agriculture to connect BC grown and produced food to local public buyers, like healthcare facilities and post-secondary institutions. With a goal to meet and exceed institutional purchasing of 30% local food, the Ministry needed to engage key value chain stakeholders in the local food sector.


Photo by University of the Fraser Valley.


So Reeve Consulting, in partnership with Greenchain Consulting, was brought in based on our connections and expertise around procurement, the food sector, institutional buying, and facilitation. Since 2018, we have managed the Feed BC Value Chain Advisory Group, a highly collaborative meeting of representatives from producers, processors, distributors, and purchasers.

The Reeve team provides a full suite of service including member engagement, meeting logistics, facilitation, reporting, and support with best practice research. The Advisory Group provides strategic input to build the Ministry’s understanding of forefront challenges, how to respond to the barriers they are facing, and to create connections among stakeholders.

Through engagement with the Advisory Group, the Ministry has now been able to develop much stronger relationships with key stakeholders in the local food value chain, has an ongoing exchange of information, and can make more informed decisions to support local food.