FIFA World Cup 2026 Canada Soccer

Sustainability Programming

As the national sport organization spearheading Canada’s involvement in FIFA World Cup (FWC) 2026, Canada Soccer was tasked with creating and securing support for a National Hosting Concept (NHC) that laid out a vision for the 2026 FWC. The NHC was used to secure financial commitments from various levels of government and sponsors. In order to meet their expectations, it was critical to have a sustainability vision for the tournament and outline plans for addressing issues such as climate change, diversity and inclusion, and zero waste.

With experience working with three Olympic Organizing Committees, Reeve Consulting was retained to develop the sustainability portion of the NHC and ensure commitments from the United Bid phase were embedded in the newest vision for the event. It was expected to deliver impactful programs that would manage risk and catalyze key objectives.

Working closely with stakeholders from Canada Soccer and the candidate Host Cities under tight deadlines, Reeve created a simple and compelling sustainability narrative entitled: “Sustainability+”. This was both a key section within the NHC and a theme that was integrated into the venues, human rights and transportation sections. The result of this effort was that Canada Soccer has been successful in acquiring the support needed to continue their planning for the 2026 FIFA World Cup. Stakeholder expectations were fulfilled and Sustainability+ sets out the framework for the next phase of sustainability planning at the Host City level.

United Nations Environment Programme

Sustainability Programming for National Governments and Capacity Building Training

Reeve advised on the development and implementation of Sustainable Public Procurement (SPP) programs for national governments across the Asia-Pacific, Latin America, and Eastern Europe. Reeve participated in the writing of several publications, including case studies and a comparative analysis of sustainability programs across four national governments from the Asia-Pacific region.

Reeve provided training workshops in Beijing at an international sustainable public procurement conference organized by the Government of China, the United Nations and the Green Public Procurement and Ecolabelling Network to share best practices and collaborate on strategic implementation of sustainable public procurement.

Special Olympics USA Games

Sustainability Strategy and Action Plans, Impact Report, Playbook and Toolkit

The Organizing Committee for the Special Olympics USA Games saw a major opportunity for the USA Games to showcase community benefit initiatives, skill-building and work opportunities for people with Intellectual Disabilities, and public education on social inclusion and environmental stewardship.

Reeve, in partnership with David Muller, worked closely with the Organizing Committee to develop

a comprehensive sustainability program—the first of its kind in the Special Olympics movement. Reeve facilitated a strategic planning exercise to produce the Sustainability Strategy for the games and six Action Plans to activate on goals of inclusion, local economic development and environmental stewardship.  With coaching from Reeve, the Organizing Committee successfully promoted sustainable procurement as a key strategy to deliver on social and environmental impact.

By setting a new standard for sustainability within the Special Olympics USA Games, Reeve, Muller and the team at Special Olympics were able to leave a lasting positive legacy in USA. Although promoting balance and inclusion is at the core of Special Olympics’ sustainability initiatives, they that future Games will meet this standard and will re-define limits with every opportunity. The legacy resources developed by the team share achievements and lessons learned to inspire and assist future organizers, operators, sponsors, and other stakeholders of large sporting events.