About Reeve Consulting

Reeve Consulting works with clients in the public and private sector to address the social and environmental risks and opportunities in their supply chain. We specialize in helping our clients define sustainability priorities and implement strategies that deliver positive impacts and build stronger brands.

Built on an extensive foundation of success across all sectors, we combine a unique mix of leading-edge expertise with extensive experience working on the ‘inside’; managing, implementing and optimizing sustainability programs that work.

We are proud to be co-leaders with our clients and partners in a global sustainability innovation movement. Together, we are bringing circular economy and social inclusion principles into business operations and leading the shift to a more sustainable future.

When you work with Reeve,
you join our community.
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CCSP Program Manager

AMANDA CHOUINARD (she/her)

Amanda is an organizational sustainability strategist passionate about uplifting others and harnessing the power of collaboration. She specialises in helping organizations integrate sustainability into their procurement practices to create lasting change and shared value for society. Prior to joining Reeve, she worked in both in Ontario and BC for a variety of non-profit, public, and consulting organizations all uniquely advancing their sustainability. She holds a Masters of Environment and Business from the University of Waterloo where she gained a comprehensive understanding of holistic sustainability trends and practices for the public and private sector. Most recently, Amanda became the Program Manager for the Canadian Collaboration for Sustainable Procurement, advising 46 members on their sustainable procurement needs. Outside of work, Amanda loves spending leisure time outdoors, exploring new restaurants, and reading a good fantasy novel.

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Consultant

EMILY CHIN (she/her)

Emily is a motivated individual dedicated to making positive environmental and social impact. She specializes in creating solutions that benefit both communities and the planet. Prior to Reeve, Emily worked in the non-profit sector at Food Stash Foundation rescuing surplus food from the food supply chain and distributing it to food insecure individuals within the community. Emily holds a Bachelor of Science in Global Resource Systems at UBC, where she actively engaged in consulting projects. She gained valuable experience collaborating with a waste management facility in Indonesia and worked closely with organizations to develop innovative zero-waste initiatives. In her spare time, Emily indulges in adventures such as scuba diving in tropical destinations, hiking, or snowboarding.

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Consultant

LUPITA WIDYASANTI (she/her)

Lupita is an operational changemaker, who is passionate about circularity and impact-driven, regenerative systems. Prior to Reeve, Lupita was an operations coordinator who was responsible for increasing the efficiency of delivering programs and scaling the sustainability strategy. The projects she has managed and contributed to include soil health, circularity, and leadership development. Most recently, Lupita received an Advanced Diploma in Sustainable Business Leadership from BCIT, after completing an Environmental Studies degree from the University of Waterloo. When she’s not working, Lupita enjoys playing tennis, backcountry treks, and exploring the coffee scene of a new city.

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Specialist

ETHAN YIU (he/him)

Ethan is a solutions-oriented problem solver dedicated to maximizing results with creative ideas. He incorporates a driven mindset in the workplace, influenced by his experience in collaborative and uplifting teams. Prior to Reeve, he worked in the fintech and payments industry at Peloton Technologies, gaining experience in marketing projects consisting of data analytics, social media, and blog writing. He was also involved with nonprofits and startups; leading the creative direction of a local Vancouver startup in the apparel industry as well as working in marketing for a non-profit organization that works with high school students entering university. Most recently, he is enrolled as an undergraduate Marketing Co-op student at UBC Sauder School of Business. Outside of work, you can find him catching up on pop culture, video games and other entertainment news, playing music on his electric bass, or exploring new restaurants.

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Consultant

NAMRITA LAMBA (she/her)

Namrita has a creative and organized approach to problem solving and is passionate about waste management and circularity, particularly in the realm of consumer goods. Prior to Reeve, Namrita worked in apparel and textile supply chain management in India for a decade. She was also part of the corporate impact team at Herschel Supply working on sustainable supply chain strategies. Most recently, Namrita has completed her Master in Business Administration from the Sauder School of Business at the University of British Columbia. Namrita is also an advocate for sustainable fashion and is an active volunteer with three non-profit organizations – Fashion Revolution, Threading Change, and Remake. When she’s not working, Namrita enjoys watching and playing soccer, exploring new places and foods, curating music playlists, and making to-do-lists.

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President

TIM REEVE (he/him)

Tim is a driven thought leader with a proven track record of delivering successful sustainability strategies, plans, and stakeholder engagement processes for clients around the world. Prior to Reeve, Tim worked in the recycling sector, providing education and recycling programs for large institutions, later transitioning into the Executive Director position at the Recycling Council of BC. After working as a Values Alignment Manager at Vancity and sitting on the bid committee for the 2010 Olympic Games in Vancouver, he began freelance consulting for the Olympics. This led to the birth of Reeve Consulting in 2007. Most recently, he led sustainability strategy processes for the Special Olympics, Vancouver International Airport Authority and City of Mississauga. In his spare time, Tim enjoys carving the slopes on his skis or swimming in the Vancouver harbour.