Growing the Market for Fairtrade Products in Canada
Did you know that Fairtrade Certification is the most widely recognized consumer eco-label in the world? It’s not surprising given that Fairtrade certification includes minimum environmental, social and economic standards, all related to the production and distribution to a growing range of consumer products. The high recognition rate is good news for both ourselves and our friends at Fairtrade Canada, who have recently engaged Reeve Consulting to help them develop and execute a major Retail Engagement Strategy aimed at growing the availability of certified Fairtrade products in major Canadian Grocery Stores such as Loblaws, Sobeys, Metro, Whole Foods and Federated Cooperative Limited [PDF]. We’ll be working as key partner to the Fairtrade Canada Commercial team for the next 4 months as part of a new focus within the organization on the retail sector. If you’re a certified Fairtrade brand, a Fairtrade supplier or a friend of Fairtrade, we’d love to hear your ideas on how we can grow the market for Fairtrade products in Canada and beyond.