Sustainability at the 4th Green Sports Alliance Summit

I am excited to speak at the 4th Green Sports Alliance Summit http://summit.greensportsalliance.org/ on July 21-22 in Santa Clara, California. More than 600 industry stakeholders will be listening to 80+ industry leaders, discussing how companies can promote better environmental sustainability, engage in community outreach, and advance the green sports movement. Pivotal issues to be explored by a wide selection of dedicated individuals.

Throughout history, sports have proven an effective way to bring people together in camaraderie. Whether it’s the baseball field, the hockey rink, or the ski slope, the environment is an important participant in any sport. This gives the industry strong motivation to preserve natural spaces, not only for athletes but for the children of future generations eager to experience the games themselves.

As a strategic advisor for ethical and sustainable business practices, I am always enthusiastic about industries making the green choice. It’s not just great for the environment but makes smart business sense as well. Sustainable purchasing helps you become a leading sports organization by eliminating waste and creating more efficient use of resources. For example, by forming partnerships with sustainable food providers, you have steady access to an efficient quality food source and by avoiding sweat-shop labour, you are selling better products to your clients, ones produced with skill and care.

That so many dedicated sports professionals have come together for the Green Sports Alliance is incredibly heartening, hopefully a prophecy of things to come. I look forward to helping the Alliance transform the whole sports environment and look forward to seeing you at the summit.