Loblaws and Joe Fresh waking up to more bad news

Every CEO wants to sit down with their coffee and open the paper to find their company making headlines – but not like this.

Joe Fresh Image

Consumers across Canada are looking at the labels in their clothing and wondering if the t-shirt they put on this morning was made in Bangladesh and if the person that made it died yesterday in the catastrophic collapse of a garment factory in Dhakar.  Loblaws, the parent company of the Joe Fresh brand is scrambling to contain a public relations nightmare as word spreads that some of their garments were, in fact, made in that factory.

Loblaws had done its homework, they had audit systems in place to ensure that their clothing was made without child labour and with fair pay and decent working conditions.  But they forgot about the building.  No one thought to ask if the building itself was safe.  Creating comprehensive audits to protect the workers in your supply chain and your brand is what Reeve Consulting specializes in; it is our hope that by encouraging companies to engage in this dialogue and practice that future disasters can be avoided.

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