Buy Smart Program Designed by Reeve Consulting Receives 2010 Games “Sustainability Star”

Vancouver 2010’s Buy Smart program of ethical and sustainable purchasing has been awarded one of the pretigious Sustainabilty Star designations for the 2010 Winter Games.

The Buy Smart program was originally envisioned by Tim Reeve, Terry Wright, John McLaughlin and other members of the 2010 Bid Corporation as part of Vancouver’s original bid submission to host the 2010 games.

Buy Smart is recognized as an Olympic first and complimented the Reeve designed ethical sourcing program for the 2010 Olympic Merchandising program.

With an Olympic sized shopping list and a spending budget of over $1 billion the 2010 games have the power to make a big impact in the marketplace.  Designed to leverage this spending power, Buy Smart has created opportunities for green business and technologies, social enterprises and Aboriginal entrepreneurs.  Buy Smart has played a key role in directing spending into communities that might not have otherwise benefited from the games, such as Aboriginal communities and Vancouver’s inner-city.

Buy Smart has been promoted widely within the International Olympic Committee and to future games Organizing Committee’s.  Delegations from both the London 2012 Games and the Sochi 2014 Games have been briefed about the Buy Smart program and how it can be used to leverage sustainability programming associated with the games and other major events

Reeve Consulting is proud to have worked so closely with VANOC, the 2010 Commerce Centre and other 2010 Games partners in the creation of Buy Smart and is thrilled to see it recognized as one of the key sustainability features of the 2010 games.